Perth is home to a large network of businesses that support the mining and resources sector: equipment hire, engineering services, labour hire, maintenance contractors, safety suppliers and many more. Their callers are often on tight schedules. A site supervisor might be calling from a remote location, a procurement officer could be chasing an urgent part, and a contractor may need to confirm a mobilisation date. When they are put on hold, every minute counts.
Practical callers want practical information
Callers in this sector tend to value efficiency over entertainment. Your hold program should respect that by being brief, clear and useful. Short messages that answer common questions or point to faster channels can make a real difference to a busy caller.
Consider messages covering:
- After-hours and emergency contact numbers for breakdowns or urgent call-outs.
- How to submit orders or requests through email or an online system.
- Branch or depot locations and their hours.
- Safety and compliance information such as induction requirements, stated accurately and in line with your own procedures.
- Services or equipment ranges customers may not be aware of.
Calls from remote sites
Calls from remote sites can come through on patchy mobile or satellite connections. Audio needs to be clear even on a poor line. That means a voice that sits well above the music, simple and well-paced wording and music without heavy bass that turns to mud on a weak connection. If you are including phone numbers, read them slowly and consider repeating them.
Round-the-clock operations
Many resources operations run around the clock, and suppliers often offer extended or 24-hour support. Your phone system may route calls differently at night or on weekends. Make sure after-hours greetings and on-hold messages reflect the actual arrangements, including which number to call for urgent support and what callers should expect in terms of response.
Music that suits the industry
Steady, modern instrumental music generally suits industrial and technical businesses. It should sound professional and confident without being distracting. Avoid anything too relaxed or whimsical, which can seem out of place for a business focused on reliability and safety.
Reflect your Western Australian presence
Many clients in the sector value suppliers with a strong local presence in Perth and regional WA. If your business has depots in regional centres or crews that service sites across the state, your hold program is a good place to mention it. Keep it factual and specific.
Keep details current
Contact names, depot hours and service offerings can change as projects start and finish. A hold message listing an old number or a closed branch causes confusion and extra calls. Review your messages regularly, especially when your business changes how it operates.
Consistent across the phone system
Use the same voice and style for menu prompts, hold messages and voicemail. A consistent sound helps callers navigate your system quickly and reinforces a professional image.
Talk to us
We produce music on hold, on-hold messages and after-hours greetings for Perth businesses serving the mining and resources sector. Contact us for a free quote.